Public Relations Campaigns

Executive Board Secretary & Senior Account Executive

cardinal pr

Cardinal PR

May 2015 – December 2015 | Plattsburgh, N.Y.

Cardinal PR is a student-run PR firm and Student Association club at SUNY Plattsburgh.

Executive Board Secretary

  • Met with the executive board weekly and clients monthly; took attendance, logged hours and delegated to the firm of 16 junior account executives with my three other fellow executive board members.

Senior Account Executive

  • Researched and prepared communications, public relations and marketing plans for our 2015-16 client, CV-TEC, which included rebranding and increasing enrollment.

Planning Board Committee Member

shine-on-logo

Shine On!

August 2014 – December 2015 | Plattsburgh, NY

Planning Committee Member

  • Assisted in planning and managing the first set of parent workshop series, generated a larger inquiry of potential mentors for our annual recruitment and the annual overnight conference with over 500 attendees.

Liaison

  • Kept in contact with many of Shine On!’s clients.

Presenter

  • Presented to potential sponsors.

Social Media Coordinator

  • Managed social media posts and following on Facebook and Twitter.

Writer and Editor

Media Relations

  • During Shine On!’s fifth annual conference, I was interviewed by SUNY Plattsburgh’s student-run newspaper, Cardinal Points. Click here to watch the video.

Public Relations Course Campaign Leader & Team Member

tedkearthday

Ted K. Center

August 2014 – May 2015 | Plattsburgh, NY

The Ted K. Center is a non-profit youth center which provides educational, social and recreational opportunities for the children who live at Plattsburgh Housing Authority.

Campaign Goal

  • The center’s van broke down in the summer of 2014 while transporting children. With funding already minimal, the center looked to us for help in raising $15,000 for a new vehicle and increasing awareness by planning a full-scale public relations campaign.

Campaign Description

  • In honor of Earth Day (April 22, 2015), the Ted K. Center teamed up with SUNY Plattsburgh to collect one million cans and bottles throughout the month of April.

Campaign Team Leader

Communicated with the client, researched the non-profit youth center industry, kept attendance of our team and track of our log hours; planned our campaign, key messages, Q&A session, timeline and budget.

Campaign Team Member

Put our plan into action and evaluated the campaign; created promotional material, kept in contact with sponsors, such as PepsiCo and Casella Waste, and presented a road show to all local Plattsburgh businesses regarding donations.

Media Hits

Received 10 local and regional media hits from Cardinal Points, Press Republican, WPTZ, WNBZ, Mountain Lake Journal PBS and SUNY Plattsburgh.

Writer & Editor

Collaborated with the team to draft and edit press releases and promotional material, such as fliers and save-the-date handouts; solely responsible for drafting and submitting the campaign’s Letter to the Editor of the Press Republican, showing appreciation for the community’s support.

Campaign Results

Totaled over 202,000 redeemables collected and raised over $11,000. Support from sponsors included monetary donations, manpower and supplies, which was equivalent to $5,000; exceeded the campaign goal in raising $15,000 for the Ted K. Center to purchase a new van.

For a more detailed overview, visit the “Ted K. for Earth Day’s Million Can Redemption Plan” page.

Skills, Certification & Training:

  • Adobe PDF Signer
  • Blogspot.com
  • Cision
  • Editing
  • EndNote x6 & 7
  • Facebook
  • “Human Research” Collaborative Institutional Training Initiative (CITI Program) certified.
  • “Introduction to Incident Command System” FEMA Emergency Management Institute certified.
  • LinkedIn
  • Microsoft Office 2011 (Word, Excel, Powerpoint, Outlook, Publisher)
  • News & feature release writing
  • OSX Lion
  • Pinterest
  • Planning and managing projects
  • Public speaking & presenting
  • Salesforce.com
  • Submittable.com
  • Supervising and delegating to groups of people
  • Teamwork
  • Tumblr
  • Twitter
  • Weebly.com
  • Windows 8
  • WordPress.com & WordPress.org

Specialized Courses:

  • Advertising in Electronic Media
  • Grammar & Sentence Structure for Journalists
  • Law of Advertising and Public Relations
  • Public Relations & Journalism Senior Seminar
  • Public Relations and Return on Investment
  • Public Relations Campaigns
  • Public Relations Crisis Communications
  • Public Relations Law & Ethics
  • Public Relations Management
  • Public Relations Pitch, Persuade & Present
  • Public Relations Principles
  • Public Relations Research & Methods
  • Public Relations Theory
  • Public Relations Writing
  • Reporting & News Writing
  • Social Media in Public Relations
  • Web Design and Production
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