PR Graduate Program Samples

Critical & Contextual Thinking:

‘Give Extra, get extra’ With Emotion – A Brand Persona Theory Case Study

Hershey, Cocoa, and Child Slavery Labor Abuse – A Crisis Communications Case Study

Propaganda Today: Russia’s Meddling in the U.S. Presidential Election – An Historical Lens

Strategic Management & Proficiency:

Brewing Inspiration to Engage Coffee Fans by Caribou Coffee – ROI Evaluation Plan Case Study

Ethical & Legal Values:

Personal Privacy Has Changed Since The World Wide Web – A Legal and Public Relations Analysis

Right Versus Right – An Ethical Dilemma Theory Case Study

Professional Writing & Messaging:

Jackson’s ‘Hearts to Home’ Journey with Second Chance Pet Adoptions – A Public Relations Storytelling Plan Proposal

Media’s Role in Society:

Camp Woodbine Online Engagement Plan

Camp Woodbine Online Engagement Plan Presentation