Communications Public Relations Manager

Child Care Services Association

November 2018 – Present | Chapel Hill, N.C.

  • Research, plan, implement and evaluate communications goals for the organization focusing on building external awareness, developing organization websites and reworking organizational messaging for internal and external audiences to have the organization be an industry thought leader
  • Advance a positive image and increase visibility of the organization’s internal and external relations, its programs and child care issues through public and media relations, and marketing activities
    • Annual #GivingTuesday online fundraising campaigns
    • Online awareness campaign for the 45th-anniversary event in 2019
    • COVID-19 Relief Fund online awareness and fundraising campaign in 2020 (raised more than $260,000; more than 2,500 programs applied)
  • Provide leadership and oversight of the communications functions
    • Initiated and coordinate organization-wide social media committee; meet quarterly; delegate and coordinate committee-wide mini online campaigns, such as Week of the Young Child and National Teacher Appreciation Week
    • Supervise interns during college academic semesters; mentor, train, delegate tasks and evaluate performance
    • Audited all communications policies, procedures, protocols and materials; created a social media use policy, revised the organization-wide communications policy, created an organization-wide style guide, revised the organization-wide emergency action plan and created a crisis communications plan
    • Created a guide to writing blogs and train divisions on how to write blogs
    • Consult division vice presidents on all internal and external communications, public relations and marketing research, goals and initiatives
  • Work collaboratively with the Fund Development Manager on materials production and website maintenance
    • Create and update existing marketing materials for all divisions, from posters to flyers to brochures
    • Manage multiple websites; launched the main new website with a local web design firm, edit website content, rewrite copy of website

Project Manager, Executive Administrative Assistant to the CEO/President

Carolina Ear & Hearing Clinic, PC; Carolina Ear Research Institute; Camp Woodbine

February 2017 – October 2018 | Raleigh, N.C.

  • Carolina Ear & Hearing Clinic
    • Supervised administrative staff and managed daily operations when Office Manager/CFO was not available
    • Assisted in the nonprofit annual day of camp, Camp Woodbine, for deaf and hard of hearing children, including day-of set-up and logistics
  • Carolina Ear Research Institute
    • Managed local and regional Continued Medical Education (CME) activity planning, course logistics, record-keeping and accreditation, as well as attended meetings and webinars to stay up-to-date
    • Managed local, regional, national and international program development, venue and catering contracts, brochure development and marketing, speaker engagement, registration and evaluation, record-keeping and reporting
    • Managed on-site specifics for multiple clinical research studies; coordinated protocol development and IRB approvals, patient identification, screening and consent, source documentation; and CRFs and data entry (iMedidata, RAVE)
    • Managed scheduling, correspondence, confidential record-keeping, report and publication editing and submission for industry-related articles
    • Attained CITI certification for GCP and human subjects research

Freelance PR and Social Media Consultant

January 2016 – April 2016 | Plattsburgh, N.Y.

  • Short-term contracted project for Lake City Books
    • Created action plan to produce client’s desired increase in social media following
    • Coordinated social media posts and proposed potential promotional and fundraising events
    • Assisted in maximizing profits, focusing on merchandising orders and displays
    • Wrote up a formal consulting contract and kept a log of hours

Editorial Assistant Supervisor and Administrative Assistant

Saranac Review

January 2012 – May 2015 | Plattsburgh, N.Y.

  • Supervised between three and nine editorial assistant interns, each semester including managing interns’ social media and blog posts; supervised a total of 40 interns
  • Assisted in planning and managing annual launch events
  • Rebranded sponsorship kit and increased sponsorship numbers
  • Assisted in the evolution of a new brand image, new website and to only accepting manuscripts online via Submittable.com
  • Managed and distributed manuscripts to the respective editors using Submittable.com, created the index for journals, contacted all accepted submitters and assisted in formatting the journal
  • Created and maintained positive relationships with other literary magazines for advertisement exchanges
  • Reviewed and interviewed potential employees and interns; responsible for training new employees and interns
  • Featured in a promotional and informational video created by an intern

Marketing Intern

Harvest Technologies

June 2014 – August 2014 | Plymouth, M.A.

  • Courtesy called more than 600 private practice accounts about products and updating contact information, created a patient brochure for a product, filed leads, organized literature, reformatted many presentations and forms, set up conferences and presentations and ran errands
  • Forwarded along the accounts that needed assistance to their respectful sales representatives and updated Salesforce.com
  • Answered calls ranging from directing customers to the right employee to helping customers place orders
  • Created and organized a library database of more than 500 references